Emerging markets in regions such as Africa, Asia, and Latin America are undergoing a technological transformation with the potential to unlock vast economic and social benefits. Artificial Intelligence (AI) plays a central role in this transition. A report by PwC highlights that AI could contribute up to $15.7 trillion to the global economy by 2030, underlining its economic significance. Emerging markets, in particular, have the unique opportunity to leapfrog established markets through strategic AI adoption and strengthen their competitive position globally.¹
Digital Inclusion as a Foundation for Market Potential
Millions of people in emerging markets lack access to basic digital technologies such as the internet, mobile payment systems, and digital services. Digital inclusion is about breaking down these barriers and providing new user groups with access to technology and innovation. Companies that invest in digital inclusion can not only drive social equity but also significantly expand their market potential.
One example is financial inclusion. AI-based credit systems, which analyze alternative data such as mobile usage or purchasing behavior, enable millions of people to access loans and participate in the economy. This is particularly critical in regions where traditional banking infrastructure is either underdeveloped or nonexistent. Integrating these groups allows companies to tap into a much larger market, thus facilitating the scalability of their solutions.²
Scalability: A Result of Targeted Inclusion
Promoting digital inclusion leads directly to scalability. Businesses integrating large user groups can efficiently deliver their products and services to millions of people through digital platforms. This scalability is particularly evident in sectors such as education and healthcare. AI-driven learning platforms provide personalized content tailored to individual needs while reaching entire communities in remote regions.
In healthcare, AI-powered diagnostic and telemedicine solutions facilitate access to medical services in previously underserved areas. These approaches combine social responsibility with economic growth by addressing existing challenges and creating new business opportunities.³
How Can Businesses Act Strategically?
Companies in emerging markets can combine digital inclusion with ethical design to achieve sustainable economic success. Investing in local infrastructure and digital skills creates opportunities to expand access to technologies and reach new user groups. Initiatives such as offline-capable applications or affordable mobile devices help companies increase market penetration while contributing to society. Training programs that empower individuals to use digital tools effectively can ensure the long-term success of such initiatives, fostering loyalty and customer relationships.⁴
Collaborating with local stakeholders such as governments, NGOs, and startups offers companies the opportunity to understand cultural and social nuances better and develop targeted solutions. These partnerships build trust and foster the acceptance of AI technologies in these markets.⁵
Ethical design provides a path to building trust and ensuring long-term customer loyalty. Businesses must ensure their AI systems are fair, transparent, and inclusive. Regular algorithm audits can help avoid biases and maintain equitable decision-making. Transparency about how decisions are made, especially in sensitive areas such as credit assessments or medical diagnoses, is key to earning user trust and securing long-term business relationships.⁶
Addressing Challenges: Regulations and Local Adaptation
Regulatory uncertainties remain one of the key challenges for businesses in emerging markets. Many countries lack clear guidelines for AI implementation, creating uncertainties in deployment. Companies can mitigate this risk by proactively shaping standards and collaborating with local authorities. Early involvement in discussions on regulatory frameworks allows businesses to align their interests and support sustainable market developments.⁷
Additionally, adapting products and services to local conditions is critical. Companies that design their AI solutions flexibly and cater to the specific needs of users can position themselves sustainably in emerging markets.
Balancing Responsibility and Growth
Digital inclusion and ethical design are not just moral imperatives; they are strategic levers for economic success in emerging markets. Companies that invest in these areas can reach millions of people and unlock new market opportunities.
Integrating AI into emerging markets presents a unique opportunity to combine economic growth with social responsibility. With the right strategies, businesses can not only benefit from technological transformation but also actively contribute to a fairer and more sustainable future.
Sources
¹ PwC, “Sizing the Prize,” p. 3.
² Artificial Intelligence in Africa: Challenges and Opportunities, p. 5.
³ Ibid., p. 9.
⁴ Ibid., p. 12.
⁵ Ibid., p. 14.
⁶ Ibid., p. 16.
⁷ Ibid., p. 18.